H-E-B Central Market Logo Design

GOAL: Create branding for Central Market, H-E-B’s upscale grocery stores, which reflects their ‘culinary adventure’ nature and unique, unparalleled products.

RESULT: A unique logo using primitive, hand-drawn typography to evoke an industrial sensibility, combined with a sense of rusted steel. This ‘look’ was echoed in store signage and marketing material to promote the brand.